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Regional Sales Manager in Santa Clara at Penhall Company

Date Posted: 6/6/2024

Job Snapshot

Job Description


Reporting the Regional Vice President, the Regional Sales Manager is responsible for the planning, implementing and directing the sales activities and logistics of the company in the designated area of the Central Region with a primary focus to achieve sales, growth and profit objectives.

***Covering the Northwest Region: Seattle, Portland, Reno, Sacramento, San Leandro & Santa Clara locations***


  • Analyze the company operating plans and strategy to understand segmentation and the adopted practices by the company to improve these stats
  • Conduct market research and analysis of the environment to identify markets, service differentiation, pricing structures and specialized competitive climate
  • Develop sales strategies, tactics and plans to achieve organizational sales goals and future revenue growth
  • Meet the sales target within the given deadline, within the Regional territory, and accounts
  • Seek out new customers, and sales opportunities to help build up the industry segment and meet growth objectives
  • Prepare time, cost, equipment and labor estimates for projects. Develop budgets, schedules and plans for the project elements
  • Establish and maintain proposal process, and conduct negotiations
  • Effectively communicate and leverage reputation, value proposals, and company scale with different presentations
  • Build up a better customer relationship, understand their needs, and make them satisfied without compromising with the company profits
  • Travel across region as necessary to meet objectives
  • Coordinate the sales operations with divisions within regions and all other departments of the company
  • Establish and monitor sales performance goals for each team member to insure sales targets are being met, or if corrective action is required
  • Manage the activities and performance of the sales team.
  • Continuously provide feedback, support and coaching to the sales team.
  • Plan and direct specialized sales training as required
  • Drive the analysis and planning for personnel and equipment needs
  • Own the logistics process to facilitate communication, coordination, and cooperation to ensure optimization of the company’s scale
  • As necessary, acts as the Company representative with the client during the project execution. Negotiates changes to the scope of work with the client. Markets and secures additional work with client. Responsible for following up on instructions and commitments associated with the project
  • As necessary, oversees establishment of Project Execution Plan, Health and Safety Plan, Quality Assurance/Quality Control Plan
  • Mobilizes company resources, through liaison with support departments, Division offices, to create project teams capable of completing effective, profitable, quality work
  • Discusses the qualifications required of the key project positions in specific detail with the division managers and department managers.
  • Performs other responsibilities associated with this position as may be appropriate.



  • All employees; other disciplines and dept.’s


  • Clients; Suppliers; Subcontractors; Gov’t Agencies

Job Requirements


  • A 4-year degree in an Sales, Marketing, Program and/or Construction Management or related field and 7-10 years of related work experience
  • Experience in all aspects of planning and implementing sales strategy at a regional and enterprise wide platform
  • Technical sales skills
  • Proven experience in customer relationship management with private sector and public sector customers/clients
  • Knowledge of market research in the transportation and/or construction industry
  • Experience in managing and directing a sales team
  • Proven ability to perform in a management / leadership capacity in a matrixed organization
  • Relevant specialized service, and construction industry knowledge


  • Excellent written, verbal communication, and negotiation skills
  • Effective organization and planning skills
  • Strong problem analysis and problem-solving skills
  • Information management experience
  • Formal presentation skills
  • Persuasiveness
  • Adaptability and stress tolerance
  • Innovation, sound business judgement and decision-making skills

Penhall Company is an Equal Opportunity Employer. Penhall Company encourages qualified females, minorities, veterans, disabled persons to apply.